Christian Authors Network Presents the Excellence in Marketing Awards

Last year, it was my honor to earn the bronze in the Christian Authors Network Excellence in Marketing Awards. Christian Authors Network is now taking entries for the 2022 Excellence in Marketing Awards. To learn more, please read the following from network president Susan Neal. Christian Authors Network Presents the Excellence in Marketing Awards By Susan …

“Free” Speech

Elon Musk, the world’s richest man, has purchased Twitter for $44 billion. His media-generating flamboyance flowed as he arrived at Twitter headquarters carrying a sink, chronicling the moment in a tweet: “Entering Twitter HQ—let that sink in.” Musk’s self-designation as a “free speech absolutist” was his battlecry in buying Twitter after the site was criticized …

Amazon and the Buyer Decision Process

Amazon continues to grow its presence beyond traditional e-commerce with its acquisition of iRobot, maker of the Roomba autonomous vacuum cleaner, and One Medical, a primary care provider. These moves follow Amazon’s acquisition of Ring, makers of the doorbell/camera home security system. Critics warn that Amazon is acquiring more personal data on customers without their …

Stationary: Peloton’s Marketing Plight 

Peloton, the fitness company known for its digitally connected indoor bikes and treadmills, halted production to address excess inventory amid waning sales. The company’s fortunes rose with the advent of the pandemic as gyms closed and at-home activities increased. In 2020, Peloton had trouble meeting demand as extraordinary market shifts favored its offerings. Now, contraction matches the rapidity of …

Marketing Award from Christian Authors Network

I’ve won the bronze in the 2021 Excellence in Marketing Award from the Christian Authors Network. The prize is for the marketing campaign I developed for my Christian sci-fi novel, Brimstone 1. Click below to view the awards ceremony. I speak with the other two winners about how we are marketing our books. My thanks to the …