On May 23, fitness company Peloton announced a brand relaunch, declaring itself “open and available for everyone to experience its expert instructors and world-class content, even for free.” The relaunch emphasizes the company’s app instead of its trademark exercise equipment, with tiered membership levels for accessing content. The newly released Peloton Gym app. I previously …
Category Archives: Christian Marketing
Christian Authors Network Announces Excellence in Marketing Winners
As a past award-winner in this competition for book marketing excellence, I am proud to share the Christian Authors Network announcement for the 2023 Excellence in Marketing winners. 2023 CAN Excellence in Marketing Award Winners ChristianAuthorsNetwork.com Nonfiction CategoryPlaceTitleAuthor/PublisherVisual Media1stFresh Hope for TodayGrace FoxWeb Presence1stBringing Christmas Home Leslie Anne TarabellaBroadcast Media1stSeeking Joy through the Gospel of LukeChristine …
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Christian Authors Network Presents the Excellence in Marketing Awards
Last year, it was my honor to earn the bronze in the Christian Authors Network Excellence in Marketing Awards. Christian Authors Network is now taking entries for the 2022 Excellence in Marketing Awards. To learn more, please read the following from network president Susan Neal. Christian Authors Network Presents the Excellence in Marketing Awards By Susan …
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“Free” Speech
Elon Musk, the world’s richest man, has purchased Twitter for $44 billion. His media-generating flamboyance flowed as he arrived at Twitter headquarters carrying a sink, chronicling the moment in a tweet: “Entering Twitter HQ—let that sink in.” Musk’s self-designation as a “free speech absolutist” was his battlecry in buying Twitter after the site was criticized …
Amazon and the Buyer Decision Process
Amazon continues to grow its presence beyond traditional e-commerce with its acquisition of iRobot, maker of the Roomba autonomous vacuum cleaner, and One Medical, a primary care provider. These moves follow Amazon’s acquisition of Ring, makers of the doorbell/camera home security system. Critics warn that Amazon is acquiring more personal data on customers without their …
JASON WILLIAM KARPF 