On May 23, fitness company Peloton announced a brand relaunch, declaring itself “open and available for everyone to experience its expert instructors and world-class content, even for free.” The relaunch emphasizes the company’s app instead of its trademark exercise equipment, with tiered membership levels for accessing content. The newly released Peloton Gym app. I previously …
Tag Archives: Peloton
Stationary: Peloton’s Marketing Plight
Peloton, the fitness company known for its digitally connected indoor bikes and treadmills, halted production to address excess inventory amid waning sales. The company’s fortunes rose with the advent of the pandemic as gyms closed and at-home activities increased. In 2020, Peloton had trouble meeting demand as extraordinary market shifts favored its offerings. Now, contraction matches the rapidity of …
JASON WILLIAM KARPF 