On May 23, fitness company Peloton announced a brand relaunch, declaring itself “open and available for everyone to experience its expert instructors and world-class content, even for free.” The relaunch emphasizes the company’s app instead of its trademark exercise equipment, with tiered membership levels for accessing content. The newly released Peloton Gym app. I previously …
Tag Archives: Christian Marketing
Interview on Alfreda Love Show
Click below to watch my interview on The Alfreda Love Show. I talk about my sci-fi ministry and upbringing in Hollywood. A fun time! https://youtu.be/8iYsUptmurA
Amazon and the Buyer Decision Process
Amazon continues to grow its presence beyond traditional e-commerce with its acquisition of iRobot, maker of the Roomba autonomous vacuum cleaner, and One Medical, a primary care provider. These moves follow Amazon’s acquisition of Ring, makers of the doorbell/camera home security system. Critics warn that Amazon is acquiring more personal data on customers without their …
Marketing Award from Christian Authors Network
I’ve won the bronze in the 2021 Excellence in Marketing Award from the Christian Authors Network. The prize is for the marketing campaign I developed for my Christian sci-fi novel, Brimstone 1. Click below to view the awards ceremony. I speak with the other two winners about how we are marketing our books. My thanks to the …
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Online Lecture: Christianity and Marketing
https://youtu.be/gLu5znJkiYE Click above to watch the 30-minute lecture “Christianity and Marketing.” Note the “Stop, Think, Discuss” questions after major sections. Feel free to pause the video at these points to explore the questions.
JASON WILLIAM KARPF 