Amazon and the Buyer Decision Process

Amazon continues to grow its presence beyond traditional e-commerce with its acquisition of iRobot, maker of the Roomba autonomous vacuum cleaner, and One Medical, a primary care provider. These moves follow Amazon’s acquisition of Ring, makers of the doorbell/camera home security system. Critics warn that Amazon is acquiring more personal data on customers without their …

Marketing Award from Christian Authors Network

I’ve won the bronze in the 2021 Excellence in Marketing Award from the Christian Authors Network. The prize is for the marketing campaign I developed for my Christian sci-fi novel, Brimstone 1. Click below to view the awards ceremony. I speak with the other two winners about how we are marketing our books. My thanks to the …

Online Lecture: Christianity and Marketing

https://youtu.be/gLu5znJkiYE Click above to watch the 30-minute lecture “Christianity and Marketing.” Note the “Stop, Think, Discuss” questions after major sections. Feel free to pause the video at these points to explore the questions.